Metsä Tissue selects Virta

Metsä Tissue started co-operation with Virta Helsinki, after a local pitch, as of 1.12.2014.
“This is a major co-operation for us, it is a priviledge to start strengthen the Lambi and Serla brand positions.” states Mika Häyrinen.

“We wanted to strengthen strategic and digital competence as well as media purchasing power. Virta ensured us as the media agency of the digital age.” says Moona Pohjola from Metsä Tissue.“


Further information:
Moona Pohjola 040 8696 074, Vice President, Brands & Marketing, Metsä Tissue